Privacy policy

We keep this simple: we collect as little as possible and never sell your data.

What we collect

• Searches. The links or words you search, so we can show results and speed up repeat searches. Search results are cached for up to 24 hours.
• Clicks. When you tap "Shop this dupe," we record which product was clicked so we can improve results and track affiliate commissions.
• A one-way code instead of your IP address. We store a scrambled (hashed) version of your IP address only to prevent abuse and rate-limit searches. It can't be turned back into your IP.

What we don't do

• No accounts, no passwords, no advertising cookies.
• We don't sell or share your personal information.

Third parties

To find matches we may send the product link or image to search and AI providers. Retailers you visit through our links have their own privacy policies.

Contact

Questions? Email hello@dupethelook.com.

Last updated October 15, 2026.